Month: September 2022

Starbucks continues to grow relentlessly, with founder and former CEO Howard Schultz stating recently that they will execute their plan to open 2,000 new stores this year alone. Much of this growth is happening in China, where Schulz and Starbucks are undeterred by the recent economic slowdown. While many factors contributed to Starbucks’ immunity to economic trends over the years, most were driven by Schultz during his tenure as CEO. Starbucks’ massive size never stopped him from realizing his vision of creating a company that’s about much more than making money selling coffee; Schultz was committed to selling an...